How Much Is My Website Worth?

A website is worth what a qualified buyer will pay after considering earnings, risk, growth and transferability—not simply traffic or revenue.

Start with earnings

Traffic, subscribers and rankings can support value, but buyers care about the economics those assets produce and how durable those economics are.

Map the risk factors

• Traffic quality and diversification
• Revenue concentration
• Content, brand and IP ownership
• Operational workload
• Platform and algorithm dependence
• Transferability

Build a valuation range

Normalize earnings, select relevant market evidence and then adjust for growth, concentration and operational risk. Avoid presenting a single automated estimate as certainty.