App Business Valuation

Value an app using user quality, monetization, retention, platform exposure and technical transferability.

Separate installs from active use

Downloads alone do not describe economic value.

Subscriptions, ads and purchases have different retention and margin profiles.

Store policy, ranking dependence and account-transfer restrictions can add risk.

Technical debt, third-party APIs and ongoing development needs affect buyer economics.

Use live listings as market evidence, then verify each deal independently.

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