How to Sell an Ecommerce Business

Package contribution economics, channel data, supplier relationships and inventory clearly before going to market.

Show true profitability

Separate gross revenue from COGS, fulfillment, returns, payment costs and advertising.

Provide paid, organic, email and marketplace performance with enough history to show durability.

State what inventory exists, how it is valued and whether it is included in the asking price.

Give buyers enough information to understand concentration, lead times and transferability.

Use live listings as market evidence, then verify each deal independently.

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