Documents Needed to Sell an Online Business

Prepare the evidence buyers need to understand economics, ownership and transfer.

Financial documents

Monthly P&L, revenue evidence, processor reports, bank or accounting records and explanations for owner adjustments.

Analytics access, channel reports, cohorts, customer lists or concentration data as appropriate.

SOPs, vendor information, employee/contractor roles, tool stack and recurring calendars.

Entity documents, contracts, IP records, domains, licenses and a schedule of assets being transferred.

Use live listings as market evidence, then verify each deal independently.

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