Website Traffic Due Diligence

Verify where traffic comes from, how concentrated it is and whether the pattern is durable.

Use source analytics

Ask for direct analytics access or trustworthy exports rather than screenshots alone.

Map channel concentration

Separate organic search, paid, direct, referral, social, email and marketplace traffic.

Inspect top-page dependence

A site can look diversified at channel level while relying on a few pages or queries.

Look for breaks in trend

Investigate sharp gains, losses, tracking changes and unexplained differences between analytics systems.