Financial Due Diligence for Online Businesses

Verify that reported revenue, profit and cash requirements match source evidence.

Reconcile revenue

Trace claimed revenue to processors, marketplaces, accounting records and bank evidence where appropriate.

Identify recurring operating costs, owner adjustments, refunds, chargebacks, taxes and hidden labor.

Monthly data can reveal seasonality, recent declines or one-off spikes hidden by annual totals.

Inventory, receivables, ad spend and working capital can matter even when a P&L looks attractive.

Use live listings as market evidence, then verify each deal independently.

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