Content Website Due Diligence Checklist

Verify search traffic, monetization, content ownership and backlink quality before acquiring a publisher.

Traffic

Review source analytics, top pages, search trends and concentration.

Reconcile ad, affiliate, sponsorship and product income.

Confirm ownership, originality, contributor rights and image licensing.

Inspect backlink history, manual actions, major traffic losses and content quality.

Use live listings as market evidence, then verify each deal independently.

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