Questions to Ask Before Buying an Online Business

Use seller conversations to expose how the business really works and where diligence should go deeper.

Ask about revenue quality

What produces revenue, how recurring is it, what has changed recently, and what would cause revenue to decline?

Ask about operations

What does the owner do each week, which tasks require specialist knowledge, and which people or vendors are essential?

Ask about growth and setbacks

Which experiments worked, which failed, and what constraints have prevented further growth?

Ask about the exit

Why is the seller selling now, what will transfer, and what post-close support is realistically available?