How to Make an Offer on an Online Business

Translate your valuation and diligence findings into a clear, conditional proposal.

State the economics

Anchor the offer to a reasoned view of normalized earnings, risk and comparable evidence.

Specify the assets, inventory, cash, working capital, contracts and support included or excluded.

Make appropriate diligence, legal, financing and transfer conditions explicit.

Avoid relying on informal chat for terms that will later matter in an LOI or purchase agreement.

Use live listings as market evidence, then verify each deal independently.

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