How to Buy an Ecommerce Business

Evaluate product economics, channels, inventory and supplier risk before acquiring an ecommerce operation.

Rebuild contribution margin

Look beyond gross revenue to COGS, shipping, returns, payment costs, ads and fulfillment.

Assess organic, paid, marketplace and email dependence rather than treating all traffic as equally durable.

Confirm quantities, aging, landed cost, ownership and whether inventory is included in purchase price.

Understand exclusivity, lead times, terms, account ownership and concentration.

Use live listings as market evidence, then verify each deal independently.

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