Online Business Due Diligence Checklist

A practical checklist for verifying financial, traffic, technical, legal and operational claims before an acquisition.

Financial evidence

Match revenue to processor, bank or accounting evidence; inspect expenses, refunds, chargebacks and working-capital needs.

Traffic and customers

Verify analytics access, channel mix, customer concentration, retention and paid-acquisition dependence.

Operations and technology

Inspect SOPs, code ownership, hosting, integrations, security, suppliers and key-person dependencies.

Legal and transfer

Confirm entity/assets being sold, IP ownership, contracts, licenses, privacy obligations and account-transfer constraints.