How to Buy a Content Website

Evaluate traffic quality, monetization, content ownership and search risk before buying a publisher.

Verify traffic

Inspect source analytics, seasonality, geography, device mix and concentration by page or keyword.

Understand algorithm exposure, backlink quality, content decay and whether rankings rely on a small set of pages.

Reconcile ad, affiliate, sponsorship or product income to source evidence.

Confirm rights to text, images, trademarks, domains, email lists and contributor work.

Use live listings as market evidence, then verify each deal independently.

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